Hiring a designer is an exciting step in elevating your brand or project. But before you dive into the process, it’s crucial to have a few essentials in place to ensure the final design meets your expectations. Here are the three things you absolutely need before hiring a designer:
1. Professional Photos
Why It Matters: High-quality, professional photos are the foundation of any great design. Whether it’s your website, social media, or print materials, visuals play a huge role in capturing attention and communicating your brand’s story.
Pro Tip: Invest in a professional photographer who understands your brand’s aesthetic. Avoid using low-quality or stock images that don’t reflect your unique identity. These photos will set the tone for the entire design project.
2. Content Copy
Why It Matters: Designers are visual storytellers, but they can’t create magic without the actual story. Clear, concise, and compelling content is what makes your design functional and impactful. From headlines to body text, every word counts in creating a cohesive experience.
Pro Tip: Work with a professional copywriter or take time to craft your content beforehand. This ensures the designer can focus on creating layouts and visuals that complement your message, rather than guessing or waiting for the words.
3. Design Inspiration
Why It Matters: Designers aren’t mind-readers. Providing examples of styles, colors, or layouts you love gives them a clear idea of your vision. Inspiration helps bridge the gap between what you’re imagining and what the designer can create.
Pro Tip: Create a mood board or share a collection of websites, images, or designs that resonate with you. Be specific about what you like—whether it’s the color palette, typography, or overall vibe.